1460706919-2ec673f8-e9b2-4417-9e2b-618909afbfe0

1. A patch-type tire status monitoring apparatus, comprising:
a flexible substrate having an adhering side and a signal processing circuit;
a tire status monitoring unit affixed to the non-adhering side of said flexible substrate;
an antenna; and
a wireless transmitting unit configured to transmit the signals of said tire status monitoring unit.
2. The apparatus as claimed in claim 1, wherein said flexible substrate is a soft printed circuit board.
3. The apparatus as claimed in claim 1 further comprising a protective film wrapped around said flexible substrate, said tire status monitoring unit, said antenna and said wireless transmitting unit.
4. The apparatus as claimed in claim 1 further comprising a power supply unit.
5. The apparatus as claimed in claim 1 further including a receiver configured to receive signals sent from said wireless transmitting unit.
6. The apparatus as claimed in claim 1, wherein the adhering side of said flexible substrate contains adhesive.
7. The apparatus as claimed in claim 1, wherein the thickness of said apparatus is smaller than the size of the flange of the rim, to which said apparatus is affixed.

The claims below are in addition to those above.
All refrences to claim(s) which appear below refer to the numbering after this setence.

1. A method comprising:
receiving, at an advertising entity, a report message containing an identifier of an application which presented advertisements, and a data structure with metrics for the advertisements which were presented by the application.
2. The method of claim 1 wherein the advertising entity is an Ad Engine and the application is an Ad App as specified by the Open Mobile Alliance (OMA) Mobile Advertising (MobAd) enabler.
3. The method of claim 2 wherein the report message is an Ad App Metrics Report message.
4. The method of claim 2 further comprising:
communicating, to an Ad Server as specified by the Open Mobile Alliance (OMA) Mobile Advertising (MobAd) enabler, an Ad Engine Metrics Report message which includes information of the report message.
5. The method of claim 4 wherein communicating comprises:
creating a metric report by aggregating the information of the report message with additional metric data; and
sending the Ad Engine Metrics Report message which includes the metric report.
6. The method of claim 5 wherein the additional metric data is from one of: another application which presented advertisements; the Ad Engine; and a component of a device on which the Ad Engine is configured.
7. The method of claim 1 wherein the advertising entity is an Ad Server and the application is a service provider (SP) application (SP App) as specified by the Open Mobile Alliance (OMA) Mobile Advertising (MobAd) enabler.
8. The method of claim 7 wherein the report message is an SP App Metrics Report message.
9. An electronic device comprising:
an advertising entity configured to receive a report message containing an identifier of an application which presented advertisements on the electronic device, and a data structure with metrics for the advertisements which were presented by the application.
10. The electronic device of claim 1 wherein the advertising entity is an Ad Engine and the application is an Ad App as specified by the Open Mobile Alliance (OMA) Mobile Advertising (MobAd) enabler.
11. The electronic device of claim 10 wherein the report message is an Ad App Metrics Report message.
12. The electronic device of claim 10 wherein the advertising entity is further configured to:
communicate, to an Ad Server as specified by the Open Mobile Alliance (OMA) Mobile Advertising (MobAd) enabler, an Ad Engine Metrics Report message which includes information of the report message.
13. The electronic device of claim 12 wherein the advertising entity, when communicating, performs operations of:
creating a metric report by aggregating the information of the report message with additional metric data; and
sending the Ad Engine Metrics Report message which includes the metric report.
14. The electronic device of claim 13 wherein the additional metric data is from one of: another application which presented advertisements; the Ad Engine;
and a component of a device on which the Ad Engine is configured.
15. The electronic device of claim 9 wherein the advertising entity is an Ad Server and the application is a service provider (SP) application (SP App) as specified by the Open Mobile Alliance (OMA) Mobile Advertising (MobAd) enabler.
16. The electronic device of claim 15 wherein the report message is an SP App Metrics Report message.
17. A method comprising: receiving, at an advertising server from an advertising engine on an electronic device, a report message containing an identifier of an application on the electronic device which presented advertisements, and a data structure with metrics for the advertisements which were presented by the application.
18. The method of claim 17 wherein the advertising server is an Ad Server as specified by the Open Mobile Alliance (OMA) Mobile Advertising (MobAd) enabler, wherein the advertising engine is an Ad Engine as specified by the OMA MobAd enabler, and wherein the application and the application is an Ad App as specified by the OMA MobAd enabler.
19. The method of claim 18 wherein the report message is an Ad Engine Metrics Report message.
20. A network device comprising:
an advertising server configured to receive, from an advertising engine on an electronic device, a report message containing an identifier of an application on the electronic device which presented advertisements, and a data structure with metrics for the advertisements which were presented by the application.
21. The network device of claim 20 wherein the advertising server is an Ad Server as specified by the Open Mobile Alliance (OMA) Mobile Advertising (MobAd) enabler, wherein the advertising engine is an Ad Engine as specified by the OMA MobAd enabler, and wherein the application and the application is an Ad App as specified by the OMA MobAd enabler.
22. The network device of claim 21 wherein the report message is an Ad Engine Metrics Report message.