1461120797-6b8097a4-cfb3-4a9a-83fd-bbc86249a3bf

1. A method, comprising:
accepting at least one attribute of at least one individual;
querying at least one database based at least partially on the accepting at least one attribute;
presenting at least one indication of at least one prescription medication and at least a first indication of at least one artificial sensory experience based at least partially on the querying at least one database; and
presenting at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication, including at least:
accepting the at least one indication of use of the at least one prescription medication by the at least one individual; and
presenting the at least a second indication of the at least one artificial sensory experience based at least partially on the accepting at least one indication of use of the at least one prescription medication by the at least one individual,

wherein at least one of the accepting at least one attribute, querying at least one database, presenting at least one indication of at least one prescription medication and at least a first indication of at least one artificial sensory experience, or presenting at least a second indication of the at least one artificial sensory experience is at least partially implemented using one or more processing devices.
2. The method of claim 1, wherein accepting the at least one indication of use of the at least one prescription medication by the at least one individual comprises:
accepting at least one indication of use of the at least one prescription medication based at least partially on at least one of one or more biochemical test results associated with the at least one individual or at least some user input associated with the at least one individual.
3. The method of claim 1, wherein accepting the at least one indication of use of the at least one prescription medication by the at least one individual and presenting at least a second indication of the at least one artificial sensory experience based at least partially on the accepting at least one indication of use of the at least one prescription medication by the at least one individual comprise:
determining whether the at least one individual has used the at least one prescription medication, and, if the at least one individual has used the at least one prescription medication, presenting at least a portion of the at least one artificial sensory experience via at least one user interface.
4. The method of claim 1, wherein presenting at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication comprises:
modifying access to at least a portion of the at least one artificial sensory experience to alter at least one effect of the prescription medicine.
5. The method of claim 4, wherein modifying access to at least a portion of the at least one artificial sensory experience to alter at least one effect of the prescription medication comprises:
restricting access to at least a portion of the at least one artificial sensory experience.
6. The method of claim 4, wherein modifying access to at least a portion of the at least one artificial sensory experience to alter at least one effect of the prescription medication comprises:
granting access to at least a portion of the at least one artificial sensory experience.
7. The method of claim 1, wherein presenting at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication comprises:
modifying the at least one artificial sensory experience to enhance at least one outcome associated with the efficacy of the prescription medication.
8. The method of claim 1, wherein presenting at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication comprises:
modifying the at least one artificial sensory experience to alter at least one outcome associated with a side effect of the prescription medication.
9. The method of claim 1, wherein presenting at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication comprises:
modifying a sensate experience to alter at least one presumed effect of the prescription medication.
10. The method of claim 9, wherein modifying a sensate experience to alter at least one presumed effect of the prescription medication comprises:
modifying at least one of an olfactory stimulus, a haptic stimulus, a visual stimulus, an auditory stimulus, or a taste stimulus to alter at least one presumed effect of the prescription medication.
11. The method of claim 1, wherein presenting at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication comprises:
modifying at least one artificial sensory experience implemented on a mobile device.
12. The method of claim 1, wherein accepting at least one attribute of at least one individual comprises:
accepting at least one indication of post traumatic stress disorder associated with the at least one individual.
13. The method of claim 1, wherein accepting at least one attribute of at least one individual comprises:
accepting at least one indication of Alzheimer’s disease associated with the at least one individual.
14. The method of claim 1, wherein accepting at least one attribute of at least one individual comprises:
accepting at least one indication of depression associated with the at least one individual.
15. The method of claim of 1, wherein accepting at least one attribute of at least one individual and querying at least one database based at least partially on the accepting at least one attribute comprise:
accepting at least one attribute of at least one individual, including at least accepting at least one mental enhancement goal associated with the at least one individual, the mental enhancement goal including at least one of reducing or eliminating a phobia; and
querying at least one medication database and at least one artificial sensory experience database based at least partially on accepting at least one mental enhancement goal of reducing or eliminating a phobia, and selecting from at least one medication database at least one anti-anxiety medication for alleviating a phobia and selecting from at least one artificial sensory experience database at least one virtual world designed to overcome a phobia.
16. The method of claim 1, wherein accepting at least one attribute of at least one individual comprises:
accepting at least one indication of anxiety associated with the at least one individual.
17. The method of claim of 1, wherein accepting at least one attribute of at least one individual and querying at least one database based at least partially on the accepting at least one attribute comprise:
accepting at least one attribute of at least one individual, including at least accepting at least one mental enhancement goal associated with the at least one individual, the mental enhancement goal including at least one of reducing or eliminating a flying phobia; and
querying at least one medication database and at least one artificial sensory experience database based at least partially on accepting at least one mental enhancement goal of reducing or eliminating a flying phobia, selecting from at least one medication database at least one anti-anxiety medication for alleviating a flying phobia, and selecting from at least one artificial sensory experience database at least one virtual world designed to overcome a flying phobia.
18. The method of claim 17, wherein querying at least one medication database and at least one artificial sensory experience database based at least partially on accepting at least one mental enhancement goal of reducing or eliminating a flying phobia, selecting from at least one medication database at least one anti-anxiety medication for alleviating a flying phobia, and selecting from at least one artificial sensory experience database at least one virtual world designed to overcome a flying phobia and presenting at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication comprise:
staggering a time associated with presentation of at least a portion of the at least one virtual world designed to overcome a flying phobia to provide conditioning for the at least one individual to reduce or eliminate the flying phobia, including at least:
accepting at least one indication of use of the at least one anti-anxiety medication by the at least one individual;
presenting at least a portion of the at least one virtual world designed to overcome a flying phobia based at least partially on the accepting at least one indication of use of the at least one anti-anxiety medication by the at least one individual;
creating at least one history related to the at least one virtual world and the at least one individual, including at least storing one or more of at least one physiological measurement of the at least one individual or at least one indication of at least one level of anxiety accepted from the at least one individual via a user interface, the storing occurring at least one of during or subsequent to the presenting at least a portion of the at least one virtual world;
modifying access to at least a portion of the at least one virtual world based at least partially on at least one history; and
presenting at least a portion of the modified at least one virtual world.
19. The method of claim 1, wherein querying at least one database based at least partially on the accepting at least one attribute comprises:
querying at least one medication database and at least one artificial sensory experience database based at least partially on the at least one attribute.
20. The method of claim 1, wherein querying at least one database based at least partially on the accepting at least one attribute comprises:
querying at least one database based at least partially on the at least one attribute of the at least one individual; and
selecting from the at least one database the at least one prescription medication and the at least one artificial sensory experience to at least partially address the at least one attribute of the at least one individual.
21. The method of claim 1, wherein presenting at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication comprises:
creating at least one history related to the at least one artificial sensory experience and the at least one individual.
22. The method of claim 21, further comprising:
modifying access to at least a portion of the at least one artificial sensory experience based at least partially on the at least one history related to the at least one artificial sensory experience and the at least one individual.
23. The method of claim 22, further comprising:
presenting at least one indication of the at least one modified artificial sensory experience at least partially based on the at least one history.
24. The method of claim 21, further comprising:
presenting at least one indication of at least one modified artificial sensory experience at least partially based on the at least one history related to the at least one artificial sensory experience and the at least one individual.
25. The method of claim 1, wherein presenting at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication comprises:
creating at least one history related to the at least one artificial sensory experience and the at least one individual, the at least one history including one or more of at least one physiological measurement of the at least one individual or at least one indication of at least one level of anxiety accepted from the at least one individual via at least one user interface.
26. The method of claim 1, wherein presenting at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication comprises:
staggering a time associated with presentation of at least a portion of the at least one artificial sensory experience.
27. The method of claim 1, wherein presenting at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication including at least accepting the at least one indication of use of the at least one prescription medication by the at least one individual and presenting the at least a second indication of the at least one artificial sensory experience based at least partially on the accepting at least one indication of use of the at least one prescription medication by the at least one individual comprise:
staggering a time associated with presentation of at least a portion of the at least one artificial sensory experience, including at least:
accepting at least one indication of use of the at least one prescription medication by the at least one individual;
presenting at least a portion of the at least one artificial sensory experience via at least one user interface based at least partially on the accepting at least one indication of use of the at least one prescription medication by the at least one individual; and
presenting at least a portion of a modified at least one artificial sensory experience, the modification based at least in part on one or more of at least one physiological measurement of the at least one individual or at least one indication of at least one level of anxiety accepted from the at least one individual, the one or more of at least one physiological measurement or at least one level of anxiety obtained at least one of during or subsequent to the presenting at least a portion of the at least one artificial sensory experience.
28. The method of claim 1, wherein presenting at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication further comprises:
modifying the at least one artificial sensory experience based at least partially on one or more of at least one physiological measurement of the at least one individual or at least one indication of at least one level of anxiety accepted from the at least one individual via at least one user interface, the one or more of at least one physiological measurement or at least one level of anxiety obtained at least one of during or subsequent to the presenting of the at least one artificial sensory experience.
29. A system, comprising:
an acceptor module configured to accept at least one attribute of at least one individual;
a querier module configured to query at least one database based at least partially on the acceptor module configured to accept at least one attribute of at least one individual;
a first presenter module configured to present at least one indication of at least one prescription medication and at least a first indication of at least one artificial sensory experience based at least partially on the querier module configured to query at least one database; and
an implementer module configured to present at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of at least one prescription medication, including at least:
a prescription acceptor module configured to accept at least one indication of use of at least one prescription medication by at least one individual; and
a second presenter module configured to present at least another indication of at least one artificial sensory experience based at least partially on the prescription acceptor module configured to accept at least one indication of use of at least one prescription medication by at least one individual,

wherein at least one of the acceptor module, querier module, first presenter module, or implementer module is at least partially implemented using hardware.
30. A system, comprising:
circuitry configured for accepting at least one attribute of at least one individual;
circuitry configured for querying at least one database based at least partially on the circuitry configured for accepting at least one attribute;
circuitry configured for presenting at least one indication of at least one prescription medication and at least a first indication of at least one artificial sensory experience based at least partially on the circuitry configured for querying at least one database; and
circuitry configured for presenting at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication, including at least:
circuitry configured for accepting the at least one indication of use of the at least one prescription medication by the at least one individual; and
circuitry configured for presenting the at least a second indication of the at least one artificial sensory experience based at least partially on the circuitry configured for accepting the at least one indication of use of the at least one prescription medication by the at least one individual.
31. A computer program product, comprising:
at least one non-transitory computer readable medium including at least one or more instructions that, when executed on at least one processing device, cause the at least one processing device to at least:
accept at least one attribute of at least one individual;
query at least one database based at least partially on the accepted at least one attribute;
present at least one indication of at least one prescription medication and at least a first indication of at least one artificial sensory experience based at least partially on the at least one database query; and
present at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication, including at least:
accepting the at least one indication of use of the at least one prescription medication by the at least one individual; and
presenting the at least a second indication of the at least one artificial sensory experience based at least partially on the accepted at least one indication of use of the at least one prescription medication by the at least one individual.
32. A system, comprising:
a computing device; and
one or more instructions that when executed on the computing device cause the computing device to:
accept at least one attribute of at least one individual;
query at least one database based at least partially on the accepted at least one attribute;
present at least one indication of at least one prescription medication and at least a first indication of at least one artificial sensory experience based at least partially on the at least one database query; and
present at least a second indication of the at least one artificial sensory experience based at least partially on at least one indication of use of the at least one prescription medication, including at least:
accepting the at least one indication of use of the at least one prescription medication by the at least one individual; and
presenting the at least a second indication of the at least one artificial sensory experience based at least partially on the accepted at least one indication of use of the at least one prescription medication by the at least one individual.
33. The system of claim 32 wherein the computing device comprises:
one or more of a personal digital assistant (PDA), a personal entertainment device, a mobile phone, a laptop computer, a tablet personal computer, a networked computer, a computing system comprised of a cluster of processors, a computing system comprised of a cluster of servers, a workstation computer, or a desktop computer.
34. The system of claim 32, wherein the computing device is operable to accept at least the at least one attribute, query the at least one database, and present the at least one indication of at least one prescription medication and at least a first indication of at least one artificial sensory experience, and present the at least a second indication of the at least one artificial sensory experience from at least one memory.

The claims below are in addition to those above.
All refrences to claim(s) which appear below refer to the numbering after this setence.

1. A method comprising:
generating a play history on a portable media player;
providing the play history to an associated system; and
receiving a plurality of previews from the associated system, the plurality of previews selected based on the play history.
2. The method of claim 1 further comprising:
playing the plurality of previews on the portable media player;
selecting one of the plurality of previews for purchase;
providing information identifying the one of the plurality of previews to the associated system; and
receiving a media file corresponding to the one of the plurality of previews from the associated system.
3. The method of claim 2 wherein selecting the one of the plurality of previews for purchase further comprises selecting a desired format for the media file corresponding to the one of the plurality of previews.
4. The method of claim 1 further comprising processing the plurality of previews to mark desired ones of the plurality of previews as previews to purchase.
5. The method of claim 4 wherein processing the plurality of previews further comprises:
processing the plurality of previews to mark each one of the plurality of previews other than the desired ones of the plurality of previews as at least one of the group consisting of: a preview to remove, a preview for which notification of an associated promotion is desired, and a preview to remain stored on the portable media player for subsequent playback.
6. The method of claim 4 wherein processing the plurality of previews further comprises processing each one of the plurality of previews during playback of the one of the plurality of previews.
7. The method of claim 1 wherein the portable media player stores a plurality of media files, and, each time one of the plurality of media files is played by the portable media player, generating the play history on the portable media player comprises storing information identifying a media content of the one of the plurality of media files and a time stamp.
8. The method of claim 1 wherein each one of the plurality of previews is a media file comprising complete media content associated with the one of the plurality of previews and Digital Rights Management (DRM) restrictions limiting playback of the complete media content to provide the one of the plurality of previews.
9. The method of claim 8 further comprising:
playing the plurality of previews on the portable media player;
selecting one of the plurality of previews for purchase;
providing information identifying the one of the plurality of previews to the associated system; and
receiving information enabling playback of the complete media content of the media file corresponding to the one of the plurality of previews selected for purchase from the associated system.
10. The method of claim 1 wherein the plurality of previews are segments of a corresponding plurality of media files, and the method further comprises:
playing the plurality of previews on the portable media player;
selecting one of the plurality of previews for purchase;
providing information identifying the one of the plurality of previews to the associated system;
receiving a non-previewed portion of one of the plurality of media files corresponding to the one of the plurality of previews from the associated system; and
combining the non-previewed portion of the one of the plurality of media files and the one of the plurality of previews to provide the one of the plurality of media files corresponding the one of the plurality of previews.
11. The method of claim 1 wherein the associated system is an associated user system, providing the play history to the associated user system comprises providing the play history to the associated user system during a first docking process, and receiving the plurality of previews comprises receiving the plurality of previews from the associated user system during the first docking process or a subsequent docking process.
12. The method of claim 1 wherein the associated system is a central system, providing the play history to the associated system comprises providing the play history to the central system via a network, and receiving the plurality of previews comprises receiving the plurality of previews from the central system via the network.
13. A portable media player comprising:
a communication interface adapted to communicatively couple the portable media player to an associated system; and
a control system adapted to:
generate a play history for the portable media player;
provide the play history to the associated system; and
receive a plurality of previews selected based on the play history from the associated system.
14. The portable media player of claim 13 wherein the control system is further adapted to:
play the plurality of previews;
receive a selection of one of the plurality of previews for purchase from a user of the portable media player;
provide information identifying the one of the plurality of previews to the associated system; and
receive a media file corresponding to the one of the plurality of previews from the associated system.
15. The portable media player of claim 13 wherein the portable media player stores a plurality of media files, and, each time one of the plurality of media files is played by the portable media player, the control system is further adapted to generate the play history by storing information identifying media content of the one of the plurality of media files and a time stamp.
16. The portable media player of claim 13 wherein each one of the plurality of previews is a media file comprising complete media content associated with the one of the plurality of previews and Digital Rights Management (DRM) restrictions limiting playback of the complete media content to provide the one of the plurality of previews.
17. The portable media player of claim 16 wherein the control system is further adapted to:
play the plurality of previews;
receive a selection of one of the plurality of previews for purchase from a user of the portable media player;
provide information identifying the one of the plurality of previews to the associated system; and
receive information enabling playback of the complete media content of the media file corresponding to the one of the plurality of previews selected for purchase from the associated system.
18. The portable media player of claim 13 wherein the plurality of previews are segments of a corresponding plurality of media files, and the control system is further adapted to:
play the plurality of previews;
receive a selection of one of the plurality of previews for purchase from a user of the portable media player;
provide information identifying the one of the plurality of previews to the associated system;
receive a non-previewed portion of one of the plurality of media files corresponding to the one of the plurality of previews from the associated system; and
combine the non-previewed portion of the one of the plurality of media files and the one of the plurality of previews to provide the one of the plurality of media files corresponding to the one of the plurality of previews.
19. The portable media player of claim 13 wherein the associated system is an associated user system, and the control system is further adapted to provide the play history to the associated user system during a first docking process and receive the plurality of previews from the associated user system during the first docking process or a subsequent docking process.
20. The portable media player of claim 13 wherein the associated system is a central system, and the control system is further adapted to provide the play history to the central system via a network and receive the plurality of previews from the central system via the network.

1461120786-f2ed1425-d9c7-4506-b15e-b83aa806f306

1. A mining machine comprising:
a cutting drum with a plurality of bits mounted on the drum;
a cutting drum turning mechanism including
a power source,
a cutter motor,
a switch, and
a variable frequency drive,
wherein the switch has a first and a second state, the first state electrically coupling the power source and the cutter motor to operate the cutting drum at a cutting speed and the second state electrically coupling the variable frequency drive and the cutter motor to operate the cutting drum at a maintenance speed less than the cutting speed.
2. The mining machine of claim 1, wherein in the second state, the power source is electrically coupled to the variable frequency drive.
3. The mining machine of claim 2, wherein the power source provides alternating current.
4. The mining machine of claim 1, further comprising a secondary power source electrically coupled to the variable frequency drive.
5. The mining machine of claim 4, wherein the secondary power source provides alternating current.
6. The mining machine of claim 1, wherein when the switch is in the second state, the cutter motor is electrically decoupled from the power source.
7. The mining machine of claim 1, wherein the variable frequency drive includes a braking feature configured to stop the cutting drum at a user-specified position.
8. The mining machine of claim 1, wherein the switch includes a double throw switch.
9. The mining machine of claim 1, wherein the maintenance speed is approximately 3 rotations per minutes.
10. The mining machine of claim 1, further comprising a controller configured to receive input signals from an operator and transmit control signals to the cutting drum turning mechanism based on the input signals.
11. The mining machine of claim 10, wherein the controller is configured to receive the input signals from a remote control operated by the operator.
12. The mining machine of claim 10, wherein the control signals include a first signal to change the switch from the first state to the second state.
13. The mining machine of claim 12, wherein the control signals include a second signal to stop movement of the cutting drum when the cutting drum is being operated at the maintenance speed.
14. The mining machine of claim 12, wherein the controls signals include a second signal to change the switch from the second state to the first state.
15. The mining machine of claim 10, wherein the control signals include a first signal to change the switch from the first state to the second state and move the cutting drum a predetermined amount.
16. The mining machine of claim 15, wherein the predetermined amount is approximately \xbc of a rotation of the cutting drum.
17. The mining machine of claim 15, wherein the predetermined amount is approximately \u2153 of a rotation of the cutting drum.
18. The mining machine of claim 1, wherein the variable frequency drive is deactivated when the switch is in the first state.
19. A cutting drum turning mechanism comprising:
a power source,
a cutter motor,
a switch, and
a variable frequency drive,
wherein the switch has a first and a second state, the first state electrically decoupling the cutter motor and the variable frequency drive to operate the cutting drum at a cutting speed and the second state electrically coupling the variable frequency drive and the cutter motor to operate a cutting drum included in a mining machine at a maintenance speed less than the cutting speed.
20. Non-transitory computer-readable medium including executable instructions for moving a cutting drum of a mining machine at a maintenance speed, the medium comprising instructions for:
receiving, at a controller, input signals from an operator interface, the input signals including a signal to initiate turning of the cutting drum at the maintenance speed; and
transmitting, in response to the input signals, control signals from the controller to a cutting drum turning mechanism including the mining machine, the control signals instructing a switch included in the cutting drum turning mechanism to electrically couple a cutter motor and a variable frequency drive.

The claims below are in addition to those above.
All refrences to claim(s) which appear below refer to the numbering after this setence.

1. A fishing lure comprising:
a rotatable lure body having an exterior surface, wherein the exterior surface includes one or more spaced helical grooves configured to effect rotation of the rotatable lure body during retrieval through water; and
a hook coupled to the rotatable lure body, wherein the rotatable lure is configured to rotate independently of the hook;
wherein the fishing lure is a topwater fishing lure.
2. The fishing lure of claim 1, wherein the rotatable lure body is elongated in shape.
3. The fishing lure of claim 1, wherein the rotatable lure body is buoyant such that the fishing lure is configured to float on surface when the fishing lure is at rest in still water.
4. The fishing lure of claim 1, wherein helical surfaces are disposed between the spaced helical grooves, and wherein the spaced helical grooves and helical surfaces extend at least 80% of the length of the rotatable lure body.
5. The fishing lure of claim 4, wherein the spaced helical grooves have a width that is at least twice a width of the helical surfaces.
6. The fishing lure of claim 4, wherein the helical surfaces and the helical grooves have contrasting colors andor designs.
7. The fishing lure of claim 1, further comprising a wire, wherein the wire is at least partially disposed in a longitudinal channel extending through the rotatable lure body, such that the rotatable lure body rotates about the wire.
8. The fishing lure of claim 7, wherein the wire comprise a forward ring.
9. The fishing lure of claim 7, wherein a distal end of the wire comprises a swivel coupled to the hook.
10. The fishing lure of claim 1, wherein the fishing lure comprises wings disposed at a distal end of the rotatable lure body.
11. The fishing lure of claim 1, wherein the hook comprises a treble hook.
12. The fishing lure of claim 1, wherein the rotatable lure body comprises a ring at a proximal end and another ring at a distal end.
13. The fishing lure of claim 1, wherein the rotatable lure body comprises a lure core and removable sleeve configured for placement of the lure core, wherein the removable sleeve has the exterior surface with the one or more spaced helical grooves.
14. The fishing lure of claim 1, wherein the rotatable lure body comprises a body portion and a head portion, wherein the head portion is threadedly coupled to the body portion.
15. The fishing lure of claim 1, wherein the hook comprises a skirt.
16. A topwater fishing lure comprising:
a rotatable lure body having an exterior surface, wherein the exterior surface includes one or more spaced helical grooves configured to effect rotation of the rotatable lure body during retrieval through water;
a wire at least partially disposed in a longitudinal channel extending through the rotatable lure body, such that the rotatable lure body rotates about the wire, the wire comprising a forward ring at a proximal end of the wire;
a swivel coupled to a distal end of the wire;
a hook coupled to the swivel such that the rotatable lure body is configured to rotate independently of the hook; and
wings disposed between the rotatable lure body and the swivel;
wherein the rotatable lure body is buoyant such that the fishing lure is configured to float on surface when the fishing lure is at rest in still water.
17. The topwater fishing lure of claim 16, wherein the hook comprises a skirt.
18. The topwater fishing lure of claim 16, wherein helical surfaces are disposed between the spaced helical grooves, and wherein the spaced helical grooves and helical surfaces extend at least 80% of the length of the rotatable lure body.
19. The topwater fishing lure of claim 18, wherein the spaced helical grooves have a width that is at least twice a width of the helical surfaces.
20. The topwater fishing lure of claim 16, wherein the rotatable lure body comprises a lure core and removable sleeve configured for placement of the lure core, wherein the removable sleeve has the exterior surface with the one or more spaced helical grooves.