1. A computer-implemented method of tailoring marketing messaging for a customer, comprising:
analyzing purchase trends of the customer electronically using a software module configured to generate assumptions based on a user’s purchase transactions;
identifying changes in the purchase trends that signal a customer lifestyle change;
selecting a marketing messaging scheme to match the customer lifestyle change; and
transmitting computer-readable instructions to a mobile computing device of the customer, wherein the computer-readable instructions correspond to the marketing messaging scheme.
2. The method of claim 1, further comprising electronically recording transactions between a retailer and the customer.
3. The method of claim 1, wherein analyzing purchase trends of the customer electronically using a software module configured to generate assumptions based on a user’s purchase transactions comprises analyzing products purchased by the customer.
4. The method of claim 1, wherein analyzing purchase trends of the customer electronically using a software module configured to generate assumptions based on a user’s purchase transactions comprises analyzing services purchased by the customer.
5. The method of claim 1, wherein selecting a marketing messaging scheme to match the customer lifestyle change comprises selecting one or more marketing assets to display on the mobile computing device.
6. The method of claim 5, wherein the one or more marketing assets comprise an image.
7. The method of claim 5, wherein the one or more marketing assets comprise a slogan.
8. The method of claim 5, wherein the one or more marketing assets comprise a page layout.
9. The method of claim 1, wherein identifying changes in the purchase trends that signal a customer lifestyle change comprises analyzing spending trends of the customer.
10. The method of claim 1, further comprising:
receiving a survey response from a surveyed customer;
analyzing a shopping history of the surveyed customer;
analyzing the survey response; and
identifying correlations between the shopping history and the survey response.
11. The method of claim 1, further comprising selectively emphasizing a marketing slogan in response to the customer lifestyle change.
12. The method of claim 1, wherein recording transactions between a retailer and the customer comprises recording at least one of a purchase price, a product identification, a transaction time, a transaction date, or a transaction payment method.
13. The method of claim 1, wherein the customer lifestyle change comprises one selected from the group consisting of: graduation from secondary education, graduation from higher education, obtaining employment, losing employment, receiving a promotion, receiving a pay increase, receiving a pay decrease, getting married, entering into a relationship, birth of a child, adoption of a child, death of a family member, getting divorced, and ending a relationship.
14. A system for tailoring a marketing message for a customer, comprising:
at least one point of sale terminal adapted to receive a customer identification number;
a customer database adapted to record a purchase history of the customer;
a purchase habit tracking module adapted to review the purchase history to identify a detected lifestyle change of the customer;
a marketing message module adapted to selectively tailor marketing messaging for the customer in response to the detected lifestyle change; and
an application server adapted to transmit instructions to the customer related to the marketing messaging, wherein the instructions correspond to the marketing messaging.
15. The system of claim 14, wherein the detected lifestyle change comprises one selected from the group consisting of: graduation from secondary education, graduation from higher education, obtaining employment, losing employment, receiving a promotion, receiving a pay increase, receiving a pay decrease, getting married, entering into a relationship, birth of a child, adoption of a child, death of a family member, getting divorced, and ending a relationship.
16. The system of claim 14, wherein the marketing message module is adapted to selectively emphasize a marketing slogan in response to the detected lifestyle change.
17. The system of claim 14, wherein the marketing message module is adapted to select one or more marketing assets to display on a mobile computing device.
18. The system of claim 17, wherein the one or more marketing assets are selected from the group consisting of an image, a slogan, and a page layout.
The claims below are in addition to those above.
All refrences to claim(s) which appear below refer to the numbering after this setence.
What is claimed is:
1. An absolute sensor comprising:
a high speed rotational shaft;
a planetary gear mechanism for reducing a high rotational speed delivered from the high speed rotational shaft;
a low speed rotational shaft which is aligned coaxially with the high speed rotational shaft and to which is delivered a reduced speed rotation from the planetary gear mechanism;
a high speed side encoder for detecting a rotational speed or rotational angle of the high speed rotational shaft; and
a low speed side encoder for detecting a rotational speed or rotational angle of the low speed rotational shaft;
the planetary gear mechanism has a fixed sun internal gear, a front stage planetary gear, a rear stage planetary gear which rotates integrally with the front stage planetary gear, and an output sun internal gear engaged with the rear stage planetary gear; and
the front stage and rear stage planetary gears are rotatably supported by an eccentric shaft portion formed on the high speed rotational shaft and are maintained in a condition engaged with the fixed sun and output sun internal gears, and the output sun internal gear is connected to the low speed rotational shaft,
whereby an absolute rotational angle of the low speed or high speed rotational shaft is detected based on outputs of the high speed side and low speed side encoders.
2. The absolute sensor of claim 1, wherein the rear stage planetary gear and the output sun internal gear are a scissors-type composite gear.
3. The absolute sensor of claim 1, further comprising an annular body, and the fixed sun internal gear is fixed to an internal surface of the annular body.
4. The absolute sensor of claim 3, further comprising a bearing between the internal surface of the annular body and the output sun internal gear, and the output sun internal gear is rotatably supported by the bearing.
5. The absolute sensor of claim 1, wherein the planetary gear mechanism has a reduction ration of 256.
6. The absolute sensor of claim 1, wherein the planetary gear mechanism has a reduction ration of 512.
7. The absolute sensor of claim 1, wherein the planetary gear mechanism has a reduction ration of 1024.
8. The absolute sensor of claim 1, wherein the planetary gear mechanism has a reduction ration which is a power of 2.
9. The absolute sensor of claim 1, wherein the high speed side encoder is for detecting a rotational speed of the high speed rotational shaft.
10. The absolute sensor of claim 9, wherein the low speed side encoder is for detecting a rotational speed of the low speed rotational shaft.
11. The absolute sensor of claim 1, wherein the high speed side encoder is for detecting a rotational angle of the high speed rotational shaft.
12. The absolute sensor of claim 9, wherein the low speed side encoder is for detecting a rotational angle of the low speed rotational shaft.
13. The absolute sensor of claim 10, further comprising an annular body, and the fixed sun internal gear is fixed to an internal surface of the annular body.
14. The absolute sensor of claim 13, further comprising a bearing between the internal surface of the annular body and the output sun internal gear, and the output sun internal gear is rotatably supported by the bearing.
15. The absolute sensor of claim 10, wherein the planetary gear mechanism has a reduction ration of 256.
16. The absolute sensor of claim 10, wherein the planetary gear mechanism has a reduction ration of 512.
17. The absolute sensor of claim 10, wherein the planetary gear mechanism has a reduction ration of 1024.
18. The absolute sensor of claim 10, wherein the planetary gear mechanism has a reduction ration which is a power of 2.
19. The absolute sensor of claim 12, wherein the planetary gear mechanism has a reduction ration which is a power of 2.
20. A method of determining an absolute rotational angle, the method comprising the steps of:
delivering a rotational force to a high speed rotational shaft;
transferring the rotational force from the high speed rotational shaft to a low speed rotational shaft with a planetary gear mechanism, wherein the low speed rotational shaft is aligned coaxially with the high speed rotational shaft;
detecting a rotational speed or rotational angle of the high speed rotational shaft with a high speed side encoder;
detecting a rotational speed or rotational angle of the low speed rotational shaft with a low speed side encoder; and
determining an absolute rotational angle of the low speed or high speed rotational shaft based on outputs of the high speed side and low speed side encoders.