1460947189-d5e6a825-b6b5-4824-83da-2fa2e440b37e

1-27. (canceled)
28. A method comprising:
determining location information associated with a mobile device; and
receiving access to one or more media items based, at least in part, on a determination that the mobile device is remaining on a route, wherein the route is determined based, at least in part, on one or more points of interest and the location information.
29. A method of claim 28, wherein the access to the one or more media items is revoked based, at least in part, on a determination that the mobile device has deviated from the route.
30. A method of claim 28, further comprising:
determining one or more media type selections, wherein the one or more points of interest are determined based, at least in part on, the one or more media type selections.
31. A method of claim 30, wherein the one or more media items are selected based, at least in part, on the one or more media type selections.
32. A method of claim 28, further comprising:
determining a start location, a target location, or a combination thereof associated with the mobile device, wherein the route is determined based, at least in part, on the start location, the target location, or a combination thereof
33. A method of claim 28, wherein the one or more points of interest and the one or more media items are associated with one or more common characteristics.
34. A method of claim 28, wherein the route is selected from a plurality of routes that includes the route and one or more other routes, and the one or more other routes are associated with one or more other points of interests, one or more other media items, or a combination thereof.
35. A method of claim 28, wherein the one or more points of interest are associated with one or more advertisements, one or more services, or a combination thereof
36. An apparatus comprising:
at least one processor; and
at least one memory including computer program code for one or more programs,
the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
determine location information associated with a mobile device; and
receive access to one or more media items based, at least in part, on a determination that the mobile device is remaining on a route, wherein the route is determined based, at least in part, on one or more points of interest and the location information.
37. An apparatus of claim 36, wherein the access to the one or more media items is revoked based, at least in part, on a determination that the mobile device has deviated from the route.
38. An apparatus of claim 36, wherein the apparatus is further caused to:
determine one or more media type selections, wherein the one or more points of interest are determined based, at least in part on, the one or more media type selections.
39. An apparatus of claim 38, wherein the one or more media items are selected based, at least in part, on the one or more media type selections.
40. An apparatus of claim 36, wherein the apparatus is further caused to:
determine a start location, a target location, or a combination thereof associated with the mobile device, wherein the route is determined based, at least in part, on the start location, the target location, or a combination thereof
41. An apparatus of claim 36, wherein the one or more points of interest and the one or more media items are associated with one or more common characteristics.
42. An apparatus of claim 36, wherein the route is selected from a plurality of routes that includes the route and one or more other routes, and the one or more other routes are associated with one or more other points of interests, one or more other media items, or a combination thereof.
43. An apparatus of claim 36, wherein the one or more points of interest are associated with one or more advertisements, one or more services, or a combination thereof
44. A computer-readable storage medium carrying one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to at least perform the following steps:
determining location information associated with a mobile device; and
receiving access to one or more media items based, at least in part, on a determination that the mobile device is remaining on a route, wherein the route is determined based, at least in part, on one or more points of interest and the location information.
45. A computer-readable storage medium of claim 44, wherein the access to the one or more media items is revoked based, at least in part, on a determination that the mobile device has deviated from the route.
46. A computer-readable storage medium of claim 44, wherein the apparatus is caused to further perform:
determining one or more media type selections, wherein the one or more points of interest are determined based, at least in part on, the one or more media type selections.
47. A computer-readable storage medium of claim 44, wherein the apparatus is caused to further perform:
determining a start location, a target location, or a combination thereof associated with the mobile device, wherein the route is determined based, at least in part, on the start location, the target location, or a combination thereof.

The claims below are in addition to those above.
All refrences to claim(s) which appear below refer to the numbering after this setence.

1. A vehicle seat, comprising:
a cushion pad;
a skin for covering the cushion pad; and
a seat heater between the cushion pad and the skin for covering the cushion pad, wherein:
a groove is provided on a surface of the cushion pad;
the seat heater comprises:
a first heater wire and a second heater wire which are arranged on an opposite side to each other through the groove; and
a groove portion heater wire provided in the groove for connecting the second heater wire with the first heater wire;

the groove comprises:
a first corner located on a side on which the first heater wire is arranged of both ends of an opening of the groove; and
a second corner located on a side on which the second heater wire is arranged;

the groove portion heater wire comprises:
one end portion extending toward a bottom of the groove beyond the first corner;
an other end portion extending toward a bottom of the groove beyond the second corner; and
a folded portion folded in an extending direction of the groove at the bottom of the groove;

the folded portion is arranged in a central part of the groove in a direction of connecting the first heater wire with the second heater wire; and
the extending direction of at least one of the one end portion and the other end portion of the groove portion heater wire is inclined with respect to a depth direction of the groove.
2. The vehicle seat according to claim 1, wherein:
a region where the first heater wire is placed is located at a side where a deformation amount of the cushion pad with respect to a load applied to the cushion pad by seating of an occupant is larger than a region where the second heater wire is placed, of a surface of the cushion pad; and
the extending direction of the one end portion of the groove portion heater wire is inclined with respect to the depth direction of the groove.
3. The vehicle seat according to claim 1, wherein the first corner and the second corner are chamfered into an R-shape.
4. The vehicle seat according to claim 1, wherein the groove portion heater wire comprises one folded portion.
5. The vehicle seat according to claim 1, wherein:
a positioning portion for arranging the seat heater on the cushion pad is provided on at least either one of the cushion pad and the seat heater, and
the positioning portion positions the seat heater at a position where the groove portion heater wire extends toward the bottom of the groove from at least one of the corners to be inclined than the depth direction of the groove beyond the corner.
6. The vehicle seat according to claim 5, wherein:
the positioning portion consists of a concave portion provided on the surface of the cushion pad and a notch formed by notching a part of the seat heater, and
when the seat heater is arranged on the cushion pad, the position where the notch is provided is aligned with the position where the concave portion is provided.
7. The vehicle seat according to claim 5, wherein:
the positioning portion comprises of a convex portion provided on the surface of the cushion pad and a notch formed by notching a part of the seat heater; and
when the seat heater is arranged on the cushion pad, the position where the notch is provided is aligned with the position where the convex portion is provided, and the notch is abutted to the convex portion.
8. The vehicle seat according to claim 1, wherein:
the heater wire comprising the first heater wire, the second heater wire and the groove portion heater wire extends to intersect with the groove;
the groove comprises a first region where the groove portion heater wire extends and a second region different from the first region; and
the first region comprises an escape portion in which the length along the extending direction of the heater wire at the opening is longer than the second region.
9. The vehicle seat according to claim 8, wherein the escape portion widens in a tapered shape from the bottom toward the opening of the groove.
10. The vehicle seat according to claim 8, wherein
the escape portion comprises concave portions arranged on an opposite side to each other through the groove, and
the concave portion are recessed in the bottom direction of the groove and are shallower than the depth of the groove.
11. The vehicle seat according to claim 1, wherein the groove comprises a regulation member in a region different from a region where the groove portion heater wire extends in the extending direction of the groove.
12. The vehicle seat according to claim 11, wherein:
a hanging member inserted into the groove is attached to the skin; and
the regulation member is attached to the skin together with the hanging member.