1. A method for analyzing marketing communication effectiveness comprising:
providing a marketing communication with identification information;
linking an order with the marketing communication via the marketing communication identification information; and,
determining, via a marketing communication system, marketing communication effectiveness based upon the linking, the marketing communication system include modules for performing the linking and the determining.
2. The method of claim 1 wherein:
the marketing communication effectiveness relates to a return on investment for marketing communication expenditures.
3. The method of claim 1 wherein:
the marketing communication effectiveness relates to financial details for marketing communication expenditures.
4. The method of claim 3 wherein:
the financial details include information relating to units margin and revenue for marketing communication expenditures.
5. The method of claim 1 wherein:
the marketing communication system includes a print module, the print module determining the effectiveness of print marketing communications.
6. The method of claim 1 wherein:
the marketing communication system includes a television module, the television module determining the effectiveness of television marketing communications.
7. The method of claim 1 wherein:
the marketing communication system includes an internet module, the internet module determining the effectiveness of internet marketing communications.
8. The method of claim 1 wherein:
the marketing communication system includes a direct mail module, the direct mail module determining the effectiveness of direct mail marketing communications.
9. The method of claim 1 wherein:
the linking includes tracking information regarding creative elements of the marketing communication.
10. The method of claim 9 wherein:
the creative elements include at least one of pricing product offerings and promotions for the marketing communication, details of media planning of the marketing communication and buying information of the marketing communication.
11. An apparatus for analyzing marketing communication effectiveness comprising:
providing a marketing communication with identification information; means for linking an order with the marketing communication via the marketing communication identification information; and,
determining, via a marketing communication system, marketing communication effectiveness based upon the linking, the marketing communication system include modules for performing the linking and the determining.
12. The apparatus of claim 11 wherein:
the marketing communication effectiveness relates to a return on investment for marketing communication expenditures.
13. The apparatus of claim 11 wherein:
the marketing communication effectiveness relates to financial details for marketing communication expenditures.
14. The apparatus of claim 13 wherein:
the financial details include information relating to units margin and revenue for marketing communication expenditures.
15. The apparatus of claim 11 wherein:
the marketing communication system includes a print module, the print module determining the effectiveness of print marketing communications.
16. The apparatus of claim 11 wherein:
the marketing communication system includes a television module, the television module determining the effectiveness of television marketing communications.
17. The apparatus of claim 11 wherein:
the marketing communication system includes an internet module, the internet module determining the effectiveness of internet marketing communications.
18. The apparatus of claim 11 wherein:
the marketing communication system includes a direct mail module, the direct mail module determining the effectiveness of direct mail marketing communications.
19. The apparatus of claim 11 wherein:
the means for linking includes means for tracking information regarding creative elements of the marketing communication.
20. The method of claim 19 wherein:
the creative elements include at least one of pricing product offerings and promotions for the marketing communication, details of media planning of the marketing communication and buying information of the marketing communication.
The claims below are in addition to those above.
All refrences to claim(s) which appear below refer to the numbering after this setence.
1. An apparatus comprising:
a display;
a memory; and
a processor;
wherein the processor is configured to:
operate as a first processor andor as a second processor; wherein the processor as a first processor is configured to:
cause recognizing the proximity of a second apparatus;
cause recognizing a first user input; and
in response to the user input to cause sending an application share invitation to the second apparatus;
and wherein
the processor as a second processor is configured to:
cause recognizing the proximity of a first apparatus;
in response to receiving an application share invitation from the first apparatus, to cause displaying of a security prompt for the user on the display.
2. The apparatus of claim 1, wherein the processor as a second processor is further configured to in response to the user accepting the application share invitation by the security prompt, to cause detecting whether the application is stored in the memory and executable by the processor.
3. The apparatus of claim 1, wherein the processor as a second processor is further configured in response to the user accepting the application share invitation by the security prompt, to store information on the acceptance into the memory for subsequent use.
4. The apparatus of claim 2, wherein the processor as a second processor is further configured to in response to detecting the application being executable, to cause executing the application.
5. The apparatus of claim , wherein the processor as a second processor is further configured in response to the application not being executable, to cause downloading the application and subsequently cause executing the application.
6. The apparatus of claim 4, wherein the processor is further configured to in response to the application being executed in both the first and the second apparatus, to cause displaying a content shared by both the first and the second apparatus on the display.
7. The apparatus of claim 4, wherein the processor is further configured to in response to the application being executed in both the first and the second apparatus, to cause displaying a part of the content shared by both the first and the second apparatus on the display.
8. The apparatus of claim 1, wherein the first user gesture comprises sliding an icon of an application towards the second apparatus.
9. The apparatus of claim 1, wherein the first user gesture comprises sliding an application being executed towards the second apparatus.
10. The apparatus of claim 1, wherein the first user gesture comprises enlarging an icon or an application in such a way that it reaches the boundary of the second apparatus.
11. The apparatus of claim 1, wherein the second apparatus runs a different operating system to that being run by the first apparatus.
12. The apparatus of claim 11, wherein the processor as a second processor is further configured to in response to receiving the application share invitation, to cause checking the compatibility of the application with the operating system of the second apparatus.
13. The apparatus of claim 1, wherein the processor as a first processor is further configured to:
cause recognizing the proximity of a plurality of second apparatuses; and
in response to the user input to cause sending an application share invitation to at least a part of the plurality of second apparatuses.
14. The apparatus of claim 1, wherein the display comprises a touch sensitive display.
15. A method comprising:
operating a processor as a first processor andor as a second processor; wherein the method at a first processor comprises:
recognizing the proximity of a second apparatus;
recognizing a first user input; and
in response to the user input, sending an application share invitation to the second apparatus;
and wherein
the method at a second processor comprises:
recognizing the proximity of a first apparatus;
in response to receiving an application share invitation from the first apparatus, displaying a security prompt for the user on the display.
16. The method of claim 15, wherein the method at a second processor further comprises in response to the user accepting the application share invitation by the security prompt, detecting whether the application is stored in a memory and executable by the processor.
17. The method of claim 15, wherein the method at a second processor further comprises in response to the user accepting the application share invitation by the security prompt, storing information on the acceptance into a memory for subsequent use.
18. The method of claim 16, wherein the method at a second processor further comprises in response to detecting the application being executable executing the application.
19. The method of claim 16, wherein the method at a second processor further comprises in response to the application not being executable, downloading the application and subsequently executing the application.
20. The method of claim 18, further comprising in response to the application being executed in both the first and the second apparatus, displaying a content shared by both the first and the second apparatus on the display.
21. The method of claim 18, further comprising in response to the application being executed in both the first and the second apparatus, displaying a part of the content shared by both the first and the second apparatus on the display.
22. The method of claim 15, wherein the first user gesture comprises sliding an icon of an application towards the second apparatus.
23. The method of claim 15, wherein the first user gesture comprises sliding an application being executed towards the second apparatus.
24. The method of claim 15, wherein the first user gesture comprises enlarging an icon or an application in such a way that it reaches the boundary of the second apparatus.
25. The method of claim 15, wherein the second apparatus runs a different operating system to that being run by the first apparatus.
26. The method of claim 25, wherein the method at a second processor further comprises in response to receiving the application share invitation, checking the compatibility of the application with the operating system of the second apparatus.
27. The method of claim 15, wherein the method at a first processor further comprises:
recognizing the proximity of a plurality of second apparatuses; and
in response to the user input, sending an application share invitation to at least a part of the plurality of second apparatuses.
28. The method of claim 15, wherein the display comprises a touch sensitive display.
29. A computer program comprising computer code for causing performing the method of claim 15, when executed by an apparatus.
30. A memory medium comprising the computer program of claim 29.