Author: claimsbot

1.-16. (canceled)
17. An apparatus for a hill training stationary portable bicycle trainer comprising:
a rod coupled to a front fork andor a front wheel of a bicycle and movable within a plane to adjust an elevation of the front fork andor the front wheel of the bicycle and to thereby adjust an orientation of the bicycle to at least one of an inclined orientation or a declined orientation,
wherein movement of the rod within the plane causes corresponding movement of the front fork andor the front wheel of the bicycle within the plane to adjust the elevation of the front fork andor the front wheel of the bicycle, and
wherein the movement of the rod is not parallel to the corresponding movement of the front fork andor the front wheel.
18. The apparatus of claim 17, further comprising a slider, slidably supported by a surface, wherein the rod comprises a connecting rod that links the slider to the front fork andor the front wheel of the bicycle, and wherein force applied to the slider causes the slider to slide along the surface and causes the movement of the connecting rod, altering an angle of the connecting rod and the slider relative to the surface, and operating to raise or lower the front fork andor the front wheel of the bicycle.
19. The apparatus of claim 18, wherein the surface is a part of a housing containing all or part of the slider.
20. The apparatus of claim 17, the rod further comprising a mount configured to couple to the front fork andor the front wheel of the bicycle, the mount integrally formed with the rod.
21. The apparatus of claim 17, the rod further comprising a mount configured to couple to the front fork andor the front wheel of the bicycle, the mount removably coupled with the rod.
22. The apparatus of claim 17, further comprising:
a crank; and
a pivot,
wherein the rod comprises a coupler that links the crank to the front fork or the front wheel of the bicycle through the pivot, and wherein torque applied to the crank alters an angle between the crank and the coupler, causing the front fork andor the front wheel of the bicycle to raise or lower.
23. The apparatus of claim 17, further comprising:
a slider; and
a pivot,
wherein the slider operatively connects the rod to the front fork andor the front wheel of the bicycle and, wherein the rod is operatively connected to the pivot such that torque applied to the rod causes the rod to rotate about the pivot such that the slider is raised or lowered, thereby raising or lowering the front fork andor the front wheel of the bicycle.
24. The apparatus of claim 17, further comprising a computer control panel configured to:
calculate an effective translational velocity of a cyclist operating the bicycle; and
determine an instantaneous elevation of the front fork andor the front wheel of the bicycle to simulate cycling on a particular hill.
25. The apparatus of claim 24, wherein the computer control panel is mounted on a handle bar of the bicycle.
26. An apparatus for a hill training stationary portable bicycle trainer comprising:
a rod coupled to a rear fork andor a rear wheel of a bicycle and movable within a plane to adjust an elevation of the rear fork andor the rear wheel of the bicycle and to thereby adjust an orientation of the bicycle to at least one of an inclined orientation or a declined orientation,
wherein movement of the rod within the plane causes corresponding movement of the rear fork andor the rear wheel of the bicycle within the plane to adjust the elevation of the rear fork andor the rear wheel of the bicycle, and
wherein the movement of the rod is not parallel to the corresponding movement of the rear fork andor the rear wheel.
27. The apparatus of claim 26, further comprising a slider, slidably supported by a surface, wherein the rod comprises a connecting rod that links the slider to the rear fork andor the rear wheel of the bicycle, and wherein force applied to the slider causes the slider to slide along the surface and causes the movement of the connecting rod, altering an angle of the connecting rod and the slider relative to the surface, and operating to raise or lower the rear fork andor the rear wheel of the bicycle.
28. The apparatus of claim 26, the rod further comprising a mount configured to couple to the rear fork andor the rear wheel of a bicycle, the mount integrally formed with the rod.
29. The apparatus of claim 26, the rod further comprising a mount configured to couple to the rear fork andor the rear wheel of a bicycle, the mount removably coupled with the rod.
30. The apparatus of claim 26, further comprising:
a crank; and
a pivot,
wherein the rod comprises a coupler that links the crank to the rear fork andor the rear wheel of the bicycle through the pivot, and wherein torque applied to the crank alters an angle between the crank and the coupler, causing the rear fork andor the rear wheel of the bicycle to raise or lower.
31. The apparatus of claim 26, further comprising:
a slider; and
a pivot,
wherein the slider operatively connects the rod to the rear fork andor the rear wheel of the bicycle and, wherein the rod is operatively connected to the pivot such that torque applied to the rod causes the rod to rotate about the pivot such that the slider is raised or lowered, thereby raising or lowering the rear fork andor the rear wheel of the bicycle.
32. The apparatus of claim 26, further comprising a computer control panel configured to:
calculate an effective translational velocity of a cyclist operating the bicycle; and
determine an instantaneous elevation of the rear fork andor the rear wheel of the bicycle to simulate cycling on a particular hill.
33. The apparatus of claim 32, wherein the computer control panel is mounted on a handle bar of the bicycle.
34. A method of adjusting an elevation of a front or back end of a bicycle comprising moving a rod within a plane to adjust the elevation of the front or back end of the bicycle and to thereby adjust an orientation of the bicycle to at least one of an inclined orientation or a declined orientation, wherein the rod and the front or back end of the bicycle are linked and wherein movement of the rod within the plane: (i) causes corresponding movement of the front or back end of the bicycle within the plane to adjust the elevation of the front or back end of the bicycle, and (ii) is not parallel to the corresponding movement of the front or back end of the bicycle.
35. The method of claim 34 further comprising providing resistance to the back hub andor wheel of the bicycle.
36. The method of claim 34 further comprising determining the effective translational velocity of the bicycle.

The claims below are in addition to those above.
All refrences to claim(s) which appear below refer to the numbering after this setence.

What is claimed is:

1. Scanning optics comprising:
first optics for coupling a light beam issuing from a light source;
second optics for condensing the light beam output from said first optics substantially in a form of a line elongate in a main scanning direction;
a deflector including reflection faces, which adjoin a position where the light beam is condensed in the form of a line, for deflecting said light beam with said reflection faces; and
third optics for condensing the light beam deflected by said deflector toward a surface to be scanned to thereby form a beam spot on said surface for optically scanning said surface;
wherein said third optics includes at least one focusing element formed of resin;
said second optics includes at least one focusing element formed of resin and at least one focusing element formed of glass,
at least one surface of said second optics comprises a non-arcuate auxiliary surface non-arcuate in a section in a subscanning direction, and
among said focusing elements of said second optics, a focusing element through which the light beam output from said first optics is transmitted with a maximum diameter in the subscanning direction comprises said at least one non-arcuate auxiliary surface.
2. The scanning optics as claimed in claim 1, wherein said third optics includes said at least one arcuate auxiliary surface.
3. The scanning optics as claimed in claim 1, wherein among said focusing elements of said second optics, a surface of the focusing element through which the light beam output from said first optics is transmitted with the maximum diameter in the subscanning direction comprises said at least one non-arcuate auxiliary surface.
4. The scanning optics as claimed in claim 3, wherein said second optics comprises two lenses formed of resin and a single lens formed of glass,
said two lenses formed of resin adjoin said first optics and have negative power in the subscanning direction,
said single lens formed of glass adjoins said deflector and has positive power in the subscanning direction, and
at least one of said two lenses formed of resin has power in the main scanning direction opposite to power of said focusing element of said third optics formed of resin in the main scanning direction.
5. The scanning optics as claimed in claim 4, wherein one of said two lenses formed of resin has a concave, spherical input surface and a concave, cylindrical output surface and adjoins said first optics,
the other of said two lenses comprises a cylindrical lens having negative power in the subscanning direction, and
said single lens formed of glass comprises a toroidal lens having positive power in the main and subscanning directions and is positioned closer to said deflector than said cylindrical lens and has a non-arcuate auxiliary input surface.
6. The scanning optics as claimed in claim 5, wherein said third optics includes said at least one non-arcuate auxiliary surface.
7. The scanning optics as claimed in claim 1, wherein said second optics comprises two lenses formed of resin and a single lens formed of glass,
said two lenses formed of resin adjoin said first optics and have negative power in the subscanning direction,
said single lens formed of glass adjoins said deflector and has positive power in the subscanning direction, and
at least one of said two lenses formed of resin has power in the main scanning direction opposite to power of said focusing element of said third optics formed of resin in the main scanning direction.
8. The scanning optics as claimed in claim 7, wherein one of said two lenses formed of resin has a concave, spherical input surface and a concave, cylindrical output surface and adjoins said first optics,
the other of said two lenses comprises a cylindrical lens having negative power in the subscanning direction, and
said single lens formed of glass comprises a toroidal lens having positive power in the main and subscanning directions and is positioned closer to said deflector than said cylindrical lens and has a non-arcuate auxiliary input surface.
9. The scanning optics as claimed in claim 8, wherein said third optics includes said at least one non-arcuate auxiliary surface.
10. Scanning optics comprising:
first optics for coupling a light beam issuing from a light source;
second optics for condensing the light beam output from said first optics substantially in a form of a line elongate in a main scanning direction;
a deflector including reflection faces, which adjoin a position where the light beam is condensed in the form of a line, for deflecting said light beam with said reflection faces; and
third optics for condensing the light beam deflected by said deflector toward a surface to be scanned to thereby form a beam spot on said surface for optically scanning said surface;
wherein said third optics includes at least one focusing element formed of resin;
said second optics includes at least one focusing element formed of resin and at least one focusing element formed of glass,
at least one surface of said second optics comprises a non-arcuate auxiliary surface non-arcuate in a section in a subscanning direction, and
among said focusing elements of said second optics, a focusing element formed of resin through which the light beam output from said first optics is transmitted with a maximum diameter in the subscanning direction comprises said at least one non-arcuate auxiliary surface.
11. The scanning optics as claimed in claim 10, wherein said third optics includes said at least one non-arcuate auxiliary surface.
12. The scanning optics as claimed in claim 10, wherein among said focusing elements of said second optics, a surface of the focusing element through which the light beam output from said first optics is transmitted with the maximum diameter in the subscanning direction comprises said at least one non-arcuate auxiliary surface.
13. The scanning optics as claimed in claim 10, wherein said second optics comprises two lenses formed of resin and a single lens formed of glass,
said two lenses formed of resin adjoin said first optics and have negative power in the subscanning direction,
said single lens formed of glass adjoins said deflector and has positive power in the subscanning direction, and
at least one of said two lenses formed of resin has power in the main scanning direction opposite to power of said focusing element of said third optics formed of resin in the main scanning direction.
14. The scanning optics as claimed in claim 13, wherein one of said two lenses formed of resin has a concave, spherical input surface and a concave, cylindrical output surface and adjoins said first optics,
the other of said two lenses comprises a cylindrical lens having negative power in the subscanning direction and having a non-arcuate auxiliary output surface, and said single lens formed of glass comprises a toroidal lens having positive power in the main and subscanning directions and is positioned closer to said deflector than said cylindrical lens.
15. The scanning optics as claimed in claim 14, wherein among said focusing elements of said second optics, a surface of the focusing element through which the light beam output from said first optics is transmitted with the maximum diameter in the subscanning direction comprises said at least one non-arcuate auxiliary surface.
16. The scanning optics as claimed in claim 10, wherein said second optics comprises two lenses formed of resin and a single lens formed of glass,
said two lenses formed of resin adjoin said first optics and have negative power in the subscanning direction,
said single lens formed of glass adjoins said deflector and has positive power in the subscanning direction, and
at least one of said two lenses formed of resin has power in the main scanning direction opposite to power of said focusing element of said third optics formed of resin in the main scanning direction.
17. The scanning optics as claimed in claim 16, wherein one of said two lenses formed of resin has a concave, spherical input surface and a concave, cylindrical output surface and adjoins said first optics,
the other of said two lenses comprises a cylindrical lens having negative power in the subscanning direction and having a non-arcuate auxiliary output surface, and
said single lens formed of glass comprises a toroidal lens having positive power in the main and subscanning directions and is positioned closer to said deflector than said cylindrical lens.
18. The scanning optics as claimed in claim 17, wherein said third optics includes said at least one non-arcuate auxiliary surface.
19. In an optical scanning device including scanning optics that couples a light beam issuing from a light source with first optics, condenses a coupled light beam with second optics substantially in a form of a line elongate in a main scanning direction, deflects a condensed light beam with a deflector including reflection faces, which adjoin a position where said light beam is condensed in the form of a line, and then condenses a deflected light beam toward a surface to be scanned with third optics to thereby form a beam spot on said surface for thereby optically scanning said surface, said third optics includes at least one focusing element formed of resin,
said second optics includes at least one focusing element formed of resin and at least one focusing element formed of glass,
at least one surface of said second optics comprises a non-arcuate auxiliary surface non-arcuate in a section in a subscanning direction, and
among said focusing elements of said second optics, a focusing element through which the light source output from said first optics is transmitted with a maximum diameter in the subscanning direction comprises said at least one non-arcuate auxiliary surface.
20. In an optical scanning device including scanning optics that couples a light beam issuing from a light source with first optics, condenses a coupled light beam with second optics substantially in a form of a line elongate in a main scanning direction, deflects a condensed light beam with a deflector including reflection faces, which adjoin a position where said light beam is condensed in the form of a line, and then condenses a deflected light beam toward a surface to be scanned with third optics to thereby form a beam spot on said surface for thereby optically scanning said surface, said third optics includes at least one focusing element formed of resin, said second optics includes at least one focusing element formed of resin and at least one focusing element formed of glass,
at least one surface of said second optics comprises a non-arcuate auxiliary surface non-arcuate in a section in a subscanning direction, and
among said focusing elements of said second optics, a focusing element formed of resin through which the light beam output from said first optics is transmitted with a maximum diameter in the subscanning direction comprises said at least one non-arcuate auxiliary surface.
21. In an image forming apparatus including an optical scanning device for scanning an image carrier, said optical scanning device comprising scanning optics that couples a light beam issuing from a light source with first optics, condenses a coupled light beam with second optics substantially in a form of a line elongate in a main scanning direction, deflects a condensed light beam with a deflector including reflection faces, which adjoin a position where said light beam is condensed in the form of a line, and then condenses a deflected light beam toward a surface of said image carrier with third optics to thereby form a beam spot on said surface for thereby optically scanning said surface, said third optics includes at least one focusing element formed of resin,
said second optics includes at least one focusing element formed of resin and at least one focusing element formed of glass,
at least one surface of said second optics comprises a non-arcuate auxiliary surface non-arcuate in a section in a subscanning direction, and
among said focusing elements of said second optics, a focusing element through which the light beam output from said first optics is transmitted with a maximum diameter in the subscanning direction comprises said at least one non-arcuate auxiliary surface.
22. The apparatus as claimed in claim 21, wherein said image carrier comprises a photoconductive element, and said optical scanning device forms a latent image on said photoconductive element.
23. In an image forming apparatus including an optical scanning device for scanning an image carrier, said optical scanning device comprising scanning optics that couples a light beam issuing from a light source with first optics, condenses a coupled light beam with second optics substantially in a form of a line elongate in a main scanning direction, deflects a condensed light beam with a deflector including reflection faces, which adjoin a position where said light beam is condensed in the form of a line, and then condenses a deflected light beam toward a surface of said image carrier with third optics to thereby form a beam spot on said surface for thereby optically scanning said surface, said third optics includes at least one focusing element formed of resin;
said second optics includes at least one focusing element formed of resin and at least one focusing element formed of glass,
at least one surface of said second optics comprises a non-arcuate auxiliary surface non-arcuate in a section in a subscanning direction, and
among said focusing elements of said second optics, a focusing element formed of resin through which the light beam output from said first optics is transmitted with a maximum diameter in the subscanning direction comprises said at least one non-arcuate auxiliary surface.
24. The apparatus as claimed in claim 23, wherein said image carrier comprises a photoconductive element, and said optical scanning device forms a latent image on said photoconductive element.

1. A process comprising:
a) providing a gasification reactor;
b) partially oxidizing a carbonaceous feedstock in said reactor to produce a product gas comprising H2, CO, and methane;
c) utilizing the product gas as feedstock for a chemical synthesis reactor to thereby produce a reaction product and an off-gas stream;
d) separating the off-gas stream into a hydrogen-rich gas stream, and a methane-rich purge gas stream;
e) compressing the methane-rich purge gas stream, then routing said stream back to the gasification reactor,
wherein said methane-rich purge gas stream serves as carbonaceous feedstock for additional production of said product gas of part b).
2. The process of claim 1, wherein the separation of part d) is performed by a selective membrane.
3. The process of claim 1, wherein the gasification reactor comprises a first reaction zone and a second reaction zone, and wherein a partial oxidation of the feedstock is the predominant reaction occurring within the first reaction zone, while pyrolysis of the feedstock is the predominant reaction occurring within the second reaction zone.
4. The process of claim 3, wherein the methane-rich purge gas stream is compressed, then routed to the first reaction zone of the gasification reactor.
5. The process of claim 1, wherein the methane-rich purge gas stream of part e) is converted to carbon monoxide and hydrogen gas in the gasification reactor via the steam-methane reforming reaction: CH4+H2O\u2192CO+3H2.
6. The process of claim 1, wherein said hydrogen-rich gas stream is utilized as a feedstock for a chemical production process that may comprise a Fischer-Tropsch process, or a process for the production of methanol, methyl acetate, urea, urea ammonium nitrate, ammonia or hydrogen.
7. The process of claim 1, wherein the overall rate of carbonaceous feedstock consumption is decreased by about 2% (by weight) or more.
8. The process of claim 1, wherein the amount of oxygen required for partially oxidizing said carbonaceous feedstock is decreased.
9. The process of claim 1, wherein the methane content of the product gas of part a) is between about 0.5% and 10% by weight.
10. The process of claim 1, wherein the molar fraction of methane in the methane-rich purge gas is between about 10% and about 75%.
11. The process of claim 1, wherein the molar fraction of methane in the methane-rich purge gas is between about 25% and about 65%.
12. A process comprising:
a) providing a gasification reactor;
b) partially oxidizing a carbonaceous feedstock in said reactor to produce a product gas comprising H2, CO, and methane;
c) utilizing the product gas as feedstock for a chemical synthesis reactor to thereby produce a reaction product and an off-gas stream;
d) separating the off-gas stream into a hydrogen-rich gas stream, and a methane-rich purge gas stream,
wherein said separation is performed by a selective membrane;

e) compressing the methane-rich purge gas stream, then routing said stream back to the gasification reactor,
wherein said methane-rich purge gas stream serves as carbonaceous feedstock for additional production of said product gas of part b), and
wherein the methane-rich purge gas stream is converted to carbon monoxide and hydrogen gas in the gasification reactor via the steam-methane reforming reaction:
CH4+H2O\u2192CO+3H2.
13. A process comprising:
a) providing a gasification reactor;
wherein the gasification reactor comprises a first reaction zone and a second reaction zone,
and wherein a partial oxidation of the feedstock is the predominant reaction occurring within the first reaction zone, while pyrolysis of the feedstock is the predominant reaction occurring within the second reaction zone.

b) partially oxidizing a carbonaceous feedstock in said reactor to produce a product gas comprising H2, CO, and methane;
c) utilizing the product gas as feedstock for a chemical synthesis reactor to thereby produce a reaction product and an off-gas stream;
d) separating the off-gas stream into a hydrogen-rich gas stream, and a methane-rich purge gas stream,
wherein said separation is performed by a selective membrane;

e) compressing the methane-rich purge gas stream, then routing said stream back to the gasification reactor,
wherein said methane-rich purge gas stream serves as carbonaceous feedstock for additional production of said product gas of part b), and
wherein said methane-rich purge gas stream is routed to the first reaction zone of the gasification reactor, and
wherein the methane-rich purge gas stream is converted to carbon monoxide and hydrogen gas in the gasification reactor via the steam-methane reforming reaction:
CH4+H2O\u2192CO+3H2.
14. The process of claim 12 or 13, wherein the overall rate of carbonaceous feedstock consumption by said gasification reactor is decreased by about 2% (by weight) or more.
15. The process of claim 12 or 13, wherein the amount of oxygen required for partially oxidizing said carbonaceous feedstock is decreased.
16. The process of claim 12 or 13, wherein said hydrogen-rich gas stream is utilized as a feedstock for a chemical production process that may comprise a Fischer-Tropsch process, or a process for the production of methanol, methyl acetate, urea, urea ammonium nitrate, ammonia or hydrogen.

The claims below are in addition to those above.
All refrences to claim(s) which appear below refer to the numbering after this setence.

1. An apparatus for enabling reformatting of media, wherein the apparatus is located at a server on a network, comprising:
logic for indicating that a media object in a first format is available for conversion into a second format;
logic for receiving, over the network, a representation of the media object in the second format;
logic for associating the media object in the second format with the media object in the first format; and
logic for making the representation available to at least one recipient.
2. The apparatus of claim 1, wherein the logic for receiving is operable to receive the representation over the network from a format converter.
3. The apparatus of claim 1, wherein the representation is the media object itself.
4. The apparatus of claim 1, wherein the representation is a link to the media object.
5. The apparatus of claim 1, further comprising permissions logic for enabling a provider of the media object in the first format to grant permission to convert the media object in the first format.
6. The apparatus of claim 1, further comprising permission logic for enabling a provider of the media object in the first format to approve for posting the media object in the second format.
7. The apparatus of claim 5, wherein the permission logic is further operable to grant permission to a format converter based upon a reputation of the format converter.
8. The apparatus of claim 1, further comprising rights management logic for associating authorized rights with the media object in the second format.
9. The apparatus of claim 1, further comprising logic for allocating consideration for actions associated with the media object in the second format
10. The apparatus of claim 1, further comprising recommendation logic for suggesting to a converter a media object for conversion, based upon a reputation of the converter.
11. The apparatus of claim 1, further comprising recommendation logic for suggesting to a converter a media object for conversion, based upon at least one preference of the converter.
12. The apparatus of claim 1 further comprising:
logic for receiving, over the network, information regarding a format of an advertisement;
matching logic for determining compatibility between the advertisement format and format capability of a playback device for playing back the media object in the second format, and for associating the advertisement with the media object in the second format if compatibility is determined; and
logic for making the association available to a recipient if compatibility is determined.
13. The apparatus of claim 12, wherein the matching logic is further operable to determine compatibility also based upon the second format.
14. The apparatus of claim 12, further comprising placement logic for determining placement of the advertisement with respect to presentation of the media object in the second format.
15. The apparatus of claim 14, wherein the placement logic is operable to determine placement based upon metadata associated with the media object in the second format.
16. The apparatus of claim 14, wherein the placement logic is operable to determine placement based upon metadata associated with the advertisement.
17. A method for enabling reformatting of media, comprising, at a server on a network:
indicating that a media object in a first format is available for conversion into a second format;
receiving, over the network, a representation of the media object in the second format;
associating the media object in the second format with the media object in the first format; and
making the representation available to at least one recipient.
18. The method of claim 17, wherein receiving comprises receiving the representation over the network from a format converter.
19. The method of claim 17, wherein the representation is the media object itself.
20. The method of claim 17, wherein the representation is a link to the media object.
21. The method of claim 17, further comprising enabling a provider of the media object in the first format to grant permission to convert the media object in the first format.
22. The method of claim 17, further comprising enabling a provider of the media object in the first format to approve for posting the media object in the second format.
23. The method of claim 22, wherein the permission logic is further operable to grant permission to a format converter based upon a reputation of the format converter.
24. The method of claim 17, further comprising associating authorized rights with the media object in the second format.
25. The method of claim 17, further allocating consideration for actions associated with the media object in the second format
26. The method of claim 17, further comprising suggesting, to a converter, a media object for conversion, based upon a reputation of the converter.
27. The method of claim 17, further comprising suggesting, to a converter, a media object for conversion, based upon at least one preference of the converter.
28. The method of claim 17 further comprising:
receiving, over the network, information regarding a format of an advertisement;
determining compatibility between the advertisement format and the second format;
associating the advertisement with the media object in the second format if compatibility is determined; and
making the association available to a recipient if compatibility is determined.
29. The method of claim 28, wherein determining compatibility comprises determining compatibility also based upon a format capability of a playback device for playing back the media object in the second format.
30. The method of claim 28, further comprising determining placement of the advertisement with respect to presentation of the media object in the second format.
31. The method of claim 30, wherein determining placement comprises determining placement based upon metadata associated with the media object in the second format.
32. The method of claim 30, wherein determining placement comprises determining placement based upon metadata associated with the advertisement.
33. A computer-readable medium comprising instructions for enabling reformatting of media, the instructions for causing performance of a method comprising:
indicating that a media object in a first format is available for conversion into a second format;
receiving, over the network, a representation of the media object in the second format;
associating the media object in the second format with the media object in the first format; and
making the representation available to at least one recipient.
34. The computer-readable medium of claim 33, wherein receiving comprises receiving the representation over the network from a format converter.
35. The computer-readable medium of claim 33, wherein the representation is the media object itself.
36. The computer-readable medium of claim 33, wherein the representation is a link to the media object.
37. The computer-readable medium of claim 33, the method further comprising: enabling a provider of the media object in the first format to grant permission to convert the media object in the first format.
38. The computer-readable medium of claim 33, the method further comprising: enabling a provider of the media object in the first format to approve for posting the media object in the second format.
39. The computer-readable medium of claim 33, the method further comprising: enabling a provider of the media object in the first format to grant permission to a format converter based upon a reputation of the format converter.
40. The computer-readable medium of claim 33, the method further comprising: associating authorized rights with the media object in the second format.
41. The computer-readable medium of claim 33, the method further comprising: allocating consideration for actions associated with the media object in the second format
42. The computer-readable medium of claim 33, the method further comprising: suggesting to a converter a media object for conversion, based upon a reputation of the converter.
43. The computer-readable medium of claim 33, the method further comprising: suggesting to a converter a media object for conversion, based upon at least one preference of the converter.
44. The computer-readable medium of claim 33, the method further comprising:
receiving, over the network, information regarding a format of an advertisement;
determining compatibility between the advertisement format and format capability of a playback device for playing back the media object in the second format;
associating the advertisement with the media object in the second format if compatibility is determined; and
making the association available to a recipient if compatibility is determined.
45. The computer-readable medium of claim 44, the method further comprising: determining compatibility also based upon the second format.
46. The computer-readable medium of claim 44, the method further comprising: determining placement of the advertisement with respect to presentation of the media object in the second format.
47. The computer-readable medium of claim 46, wherein determining placement comprises determining placement based upon metadata associated with the media object in the second format.
48. The computer-readable medium of claim 46, wherein determining placement comprises determining placement based upon metadata associated with the advertisement.